Research

Community Marketing Research

Primary data from running community marketing campaigns across Reddit and beyond for 34+ companies. Real numbers, not surveys.

Research

2026-07-20

Where AI Answers Get Their Sources: Citation Patterns Across 41,592 AI Search Queries

Primary research on which sources ChatGPT, Gemini, and Perplexity actually cite. Across 41,592 buyer-intent queries tracked January–July 2026, Reddit was the most-cited domain, appearing in 18.9% of all AI answers that cited sources.

41,592

AI Queries Tracked

18.9%

Of Sourced Answers Cite Reddit

32.7%

Cite a Community Platform

Engines Compared

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Research

2026-02-18

Reddit Marketing Benchmarks 2026: Data from 34 B2B and DTC Companies

Primary research from running Reddit marketing campaigns for 34 companies across 8 industries. Includes post volume, removal rates, intent signal distribution, and subreddit performance data from 1,000+ tracked communities.

Companies Analyzed

8,383

Total Posts Tracked

1,000+

Subreddits Monitored

72%

Comment Survival Rate

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Research

2026-02-18

How Reddit Comments Drive Organic SEO: Before and After Data from 4 B2B and DTC Case Studies

Before-and-after Google Search Console data showing how Reddit comments impact organic search performance. Includes data from B2B lead generation, DTC skincare, eco-cleaning, and B2B customer support campaigns.

Case Studies

+85%

Avg. Organic Click Growth

6,136

Total Comments Placed

60 days

Avg. Time to Results

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