Navigating Hiring vs. Outsourcing Intent
How custom intent filtering distinguished hiring from outsourcing
65 days
Campaign Duration
594
Posts Published
197
Subreddits
6.8
Avg Score
The Challenge
Customer support outsourcing touches a nerve on Reddit. Most 'hiring for support' posts mean full-time employees, not agencies. Virtual assistant communities skew offshore and budget-focused. The challenge was finding the specific founders and SaaS operators who would value a premium, US-based support outsourcing partner.
Campaign Performance
Post Distribution by Category
Distribution of comments across subreddit categories
Posts by Intent Tag
Breakdown of posts by intent and topic tags
Top Performing Subreddits
r/SaaS
Posts
64
Avg Score
16.5
r/smallbusiness
Posts
35
Avg Score
5
r/freelance_forhire
Posts
17
Avg Score
19.3
r/CustomerSuccess
Posts
22
Avg Score
1
r/Entrepreneur
Posts
16
Avg Score
3.1
Key Insights
SaaS Community Focus
r/SaaS showed highest engagement (16.5 avg)—founders understand support outsourcing and have budget.
Intent Complexity
32% tagged 'Hiring' indicates challenge—custom topic filters essential for B2B services.
Is This Approach Right for You?
Ideal For
- B2B service companies (outsourcing, BPO, support)
- Premium services differentiating from offshore alternatives
- Companies targeting SaaS founders specifically
- Services where hiring vs. outsourcing intent is ambiguous
Success Factors
- Focus on SaaS communities for highest intent and engagement
- Use intent tags to separate hiring from outsourcing queries
- Target service marketplace subreddits for direct positioning
- Iterate on filtering to exclude budget-focused audiences
Want results like these for your brand?
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